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The most important organ in the body, the brain, is also one of the most fragile. Although the skull provides some natural protection, even a mild jolt to the head can result in bruising of the brain and tearing of nerves and blood vessels. Damaged brain cells do not heal like broken bones or torn muscles. When a child survives with a injury to the brain, paralysis, severe amnesia, slurred speech, depression and anxiety, and loss of motor skills can result.

A helmet is the simplest, most cost-effective way to prevent bicycle-related head injury, reducing the risk by as much as 88%.

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